Starting July 10, 2025, Instagram began allowing public
content from professional accounts to be indexed by search engines like Google. This
means that your photos, videos, Reels, and captions could now appear in search
results, making your content discoverable beyond the Instagram platform.
What Does This Mean for You?
Previously, Instagram used technical measures to
prevent search engines from indexing its content. However, as of July 10, professional
accounts have the option to opt in to this indexing feature. This means that if you
have a public professional account, your content may now appear in Google search
results unless you choose to opt out.